Clear communication is an important part of assertiveness. In communication is where assertiveness can manifest it self the most (or not). This is where you show:

• knowledge – you are able to understand and summarize the situation
• feelings – you can explain your feelings about the situation
• needs – you are able to explain clearly what you want or need, giving your reasons and any benefits to the other party

It isn’t just the content of what you say that counts; it is the way you put it across (the process of how you communicate the content). Assertive communication helps to:

• be honest with yourself about your own feelings
• keep calm and stick to the point
• be clear, specific and direct
• if you meet objections, listen to the other person’s point of view whilst ensuring that your message is clear
• try to offer alternative solutions if you can
• ask, if you are unsure about something
• if the other person tries to create a diversion, point this out calmly and repeat your message
• use appropriate body language
• always respect the rights and point of view of the other person
• own your messages by using “I” – for example, it’s more constructive to say “I don’t agree with you” than “you’re wrong”
• remember, you have the right to make mistakes and so does everyone else

Assertiveness communication requires a co-operative, respectful and mutually beneficial relationships. Assertiveness is an attitude and a way of relating to the outside world, backed up by a set of skills for effective communication. By mastering effective and assertiveness communication you move forward and empower yourself despite conflicts and challenges.

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